I think A1 Grand Prix will attract a new audience to motor racing thanks to nations racing one another, rather than teams or manufacturers,

I'm particularly looking forward to team strategies throughout the season; which drivers they choose for particular sessions, when they use the power boost during races and so on.

It's dramatically cheaper. Plus you don't have thousands of people organizing their schedules around this weekly call.

It was a nice pitch, right where I like it. We are starting to come together as a team and the chemistry is awesome.

We didn't have specific goals in terms of number of downloads. Partially because there's nothing to measure us against. It's a very new medium, and it's a niche. We weren't sure what sort of audience we would attract.

There is indeed a inherently honesty to it.

Numbers can give you a ... sense of the organization, but they can't give you the whole sense,

While mainstream media is led by profit, ratings and popularist culture and filtered by the current political climate, Alternative Media is lead solely by the convictions of the campaign and film maker.

This is indeed not only relevant to Documentary but is evident is most type of film making. The film often mirrors the experience, understanding and politics of the director.

There is also an artistic element which is lead by the film maker. Issues of what is reality and objectivity are as always relevant as someone is going to edit the film.